PTK Centertel adopts Orange brand

20 Apr 2005

Polish cellco PTK Centertel has announced that it will pay France Telecom 1.6% of its annual revenues in return for use of the Orange brand. The deal will run for an initial period of ten years. Poland’s second largest mobile player, Centertel operates two networks, a nationwide dual-band GSM-900/DCS-1800 network, currently branded Idea, and an analogue NMT-450i service. Although, like its two competitors, Centertel holds a 3G licence, in March 2003 it announced its intention to apply to the regulator to defer the launch of services, citing lack of customer demand and unsatisfactory infrastructure development as the reason. In January 2005 it contracted Nokia as the infrastructure supplier for its 3G network in Warsaw. Centertel is owned by France Télécom (56.4%) and PTO Telekomunikacje Polska (43.6%).