Etisalat launches first flexible call plans

The UAE’s sole wireless operator Emirates Telecommunications Corporation (Etisalat) has launched its first flexible post-paid mobile price plans. The ‘NAJM’ packages allow users to tailor their call plans to their own individual needs, offering three minutes-based options which can be coupled with a number of additional ‘bolt-on’ extras, including SMS, MMS and other value added services. With penetration fast rising, Etisalat hopes that the new packages will help it attract higher revenue customers.