T-Mobile to review pre-pay tariffs

1 Apr 2005

The managing director of T-Mobile UK, Brian McBride, says the company plans to review tariffs for pre-paid services in the spring. The operator is facing something of a price war in the segment, led by low-cost specialists the Carphone Warehouse and easyMobile. Like Virgin Mobile and market newcomer Toucan Mobile, easyMobile and Carphone Warehouse lease capacity on the T-Mobile network. As a result of saturation in the pre-pay market, McBride says he plans to tailor the company’s mobile phone service to reduce churn.

United Kingdom, T-Mobile UK