Mobile soap hits China

24 Mar 2005

Chinese mobile subscribers are to get their own TV drama mini-series, which will be available to all users of high speed data networks. The series, called ‘Appointment’, will consist of five episodes and filming is due to begin next week. Programme makers said that market research had shown that mobile users did not want to view video content on small mobile phone screens for too long, so each episode will only last for around five minutes.

China