Virgin sets 1 March as launch day

25 Feb 2005

Sir Richard Branson’s Virgin Mobile will launch its long awaited Canadian wireless mobile virtual netork operator (MVNO) service on 1 March. Piggybacking Bell Mobility’s CDMA-based wireless network, Virgin Mobile Canada will target the youth market, offering a ‘value for money’ service; exact pricing will be announced on the day of the launch.

Canada, Bell Mobility (old)