Colombia’s mobile operators sign up 10.4 million

By the end of 2004 mobile phone subscriptions in Colombia reached 10.4 million, according to the Communications Ministry. In the fourth quarter alone the three main operators – Comunicación Celular (Comcel), Colombia Móvil (Ola) and BellSouth Colombia (now owned by Telefónica Móviles) – signed up 2.5 million new customers between them, with all three employing aggressive marketing campaigns. Comcel finished the year with 5.8 million subscribers, followed by BellSouth / Telefónica with 3.3 million and 1.3 million Ola network users.