Hutch launches pre-paid tariff assault

7 Feb 2005

Hutchison Telecommunications Australia (Orange) last week launched a major marketing campaign to try to increase its share of Australia’s burgeoning pre-paid cellular market. The company has begun offering its subscribers in Melbourne and Sydney airtime tariffs of just AUD0.09 per 30 seconds, which it claims constitutes savings of between 50% and 70% on those offered in those two cities by dominant carriers Telstra, Optus and Vodafone. Pre-paid cellular services have been slow to take off in Australia, but recent analyst estimates suggest up to 90% of new customers are now choosing the option.