Partner Communications (Orange) has launched its much-anticipated 3G network, saying that it is looking to the new technology to drive an increase in its market share. The company said it plans to invest some USD250 million in the new service over the next four years. As the second-largest cellular operator in Israel, Partner claims to controls 32% of the market with more than 2.2 million subscribers. While Partner is the third of the nation’s cellular providers to roll out its 3G technology, following rivals Cellcom and Pelephone earlier this year, itclaims to be the first to provide person-to-person video calling. The company also points to exclusive content deals allowing it to broadcast Channel 10 news, Euro League soccer games, and various other entertainment programs. The company has five different calling plans on offer over the 3G network, ranging from NIS89 per month (100 daytime minutes and 150 nighttime minutes) to NIS709 (800 daytime minutes and 1800 nighttime minutes) per month. Partner’s network was built by Nortel Networks and is using handsets manufactured by LG.