Vodafone to roll out 3G services

8 Nov 2004

UK mobile phone network operator Vodafone will on Wednesday announce plans to launch a range of ten 3G phones supplied by six handset manufacturers – Sharp, Motorola, Sony Ericsson, Nokia, NEC and Samsung. The move follows investment of around GBP20 billion in digital licences and technology in the UK since the operator won its licence in 2000. The British-owned cellco currently has around 140 million 2G subscribers. This week its CEO Arun Sarin will state a target of attracting 350,000 3G customers within the first five months of the launch, as well as the intention of encouraging many existing subscribers to migrate to 3G technology over the ‘medium term’, allowing them to use video clips, download music and access the internet. Vodafone has not as yet revealed any details of new pricing structures or network coverage for its new services.

United Kingdom, Vodafone Group