Tu-Ka’s S cellphone is a phone . . . nothing else . . . just a phone

20 Oct 2004

Japanese mobile operator Tu-Ka, part of the KDDI group, is launching a new stripped-down no frills model from Kyocera that can only be used for voice calls. The minimalist S cellphone resembles a small intercom, has no screen and is aimed at older members of the population who struggle to contend with technology, but still need to make calls whilst on the move. According to Engadget, the unit could also be welcome to parents worried about the risks of their children over-spending on feature-laden advanced cellphones. With cellular penetration running at over 70%, the strategy could prove a smart way for Tu-Ka to boost its share of the bustling Japanese mobile market.

Japan, KDDI (au), TU-KA Cellular Tokyo, TU-KA Celullar Tokai, TU-KA Group, TU-KA Phone Kansai