Vodafone prepares for 3G launch

14 Oct 2004

Vodafone has re-jigged its entire management team in preparation for its 3G launch, simplifying its regional structure with the majority of its country heads reporting directly to CEO Arun Sarin. The operator also appointed its former COO Julian Horn-Smith as deputy chief executive, and former finance director at its US joint venture Verizon Wireless Andy Halford as its finance director. Vodafone says that the new structure will help it to deliver improved 2G and 3G mobile services to customers, and help it to co-ordinate the launch of 3G across all its operating markets.

United Kingdom, Vodafone Group