BT in advanced talks over piping shows via broadband

20 Sep 2004

BT is reported to be in negotiations with British Sky Broadcasting, ITV and the BBC over ambitious plans to offer popular programmes over high speed broadband connections. The UK incumbent is trying to secure rights to pipe shows such as Coronation Street and Fawlty Towers to consumers as part of its plan to enter the pay-per-view TV market through the launch of a BT-branded digital TV and internet access service. According to the Financial Times, BT is also in talks with several manufacturers of Freeview digital set-top boxes, such as Netgem and SetPal, to introduce new units that will link TV sets directly to a broadband connection. The telco hopes to offer an enhanced service providing not only a full palette of digital channels, but access to a catalogue of films, dramas and other TV classics of yesteryear. With the number of people signing up to broadband running at 40,000 per week, BT is looking to offer a range of value added services to bolster revenue and improve its record on customer loyalty for its internet service.

United Kingdom, BT Group (incl. Openreach)