TOM to buy TBI

12 Aug 2004

Chinese wireless internet service provider TOM Online is in the process of acquiring wireless content provider Treasure Base Investments (TBI) in a deal which will see it inherit a new distribution channel comprising over 60 TV stations. TBI develops wireless interactive products and services through cooperation with television networks, and is one of the top ten service providers of China Mobile. It has a number of agreements with media partners such as the CCTV Sports Channel to provide interactive products and services to China’s estimated one billion television viewers.