Telstra introduces cap on mobile bills to boost CDMA take-up

28 Jun 2004

With competition intensifying in the Australian mobile market, the country’s incumbent fixed and mobile telecoms services provider Telstra says it will from Thursday introduce its first ever cap on mobile phone bills for people signing up to its underperforming MobileNet CDMA Freedom network. According to local newspaper The Australian, customers who subscribe to the new option will be able to make almost unlimited calls for just AUD99 per month. The move forms part of Telstra’s drive to boost take-up of CDMA services among metropolitan users. Although it has focused on promoting the service to the regions, only 830,000 of its 7.2 million-strong subscriber base have so far opted for CDMA, with the overwhelming majority preferring the more widely accepted GSM standard.

United Kingdom, BT Group (incl. Openreach)