SK Telecom claims to have launched the world’s first satellite for mobile multimedia broadcasting (DMB), designed to provide services to Korea and Japan. SK said that the MBSat satellite – nicknamed ‘Hanbyol’ (or ‘big star’ in Korean) – was launched from the Kennedy Space Centre in Florida on 13 March 2004. DMB services are due to be rolled out in Japan by July after local company MBCO obtained a preliminary business licence from the government last year; it is confident of obtaining a full services concession by May. Services are likely to be launched in Korea shortly, following a revision of the country’s Broadcasting Law last month. The Korean government is currently in the process of awarding DMB licences and authorising broadcast stations.