WAP on the rise

1 Apr 2004

A new generation of GPRS-enabled mobile handsets and an expanding portfolio of online services are helping to make WAP more popular than ever, according to the Mobile Data Association (MDA). Over 1.2 million WAP page impressions were viewed in the UK in February this year, 62 million more than in January, with an average 43 million pages viewed daily across the networks of O2, Vodafone, T-Mobile and Orange. Whilst a raft of new banking, mapping and local information services have been launched, the downloading of ringtones remains the biggest draw for WAP users. The MDA forecasts that 13 billion WAP pages will be recorded this year, up from 9.2 billion in 2003.

United Kingdom, EE, O2 UK, T-Mobile UK, Vodafone UK