Overture makes double deal

30 Mar 2004

Vodafone UK and Orange UK will begin displaying adverts on their WAP portals thanks to an agreement with Yahoo’s Overture. Overture has made a business from selling ordinary looking web links at the top of search engine query lists. Under the agreements, Overture will initially sell WAP page adverts on the mobile operator’s travel portals.

United Kingdom, EE, Vodafone UK