Mobile media satellite takes to the skies

15 Mar 2004

A joint venture between South Korea’s SK Telecom and Toshiba of Japan has launched the world’s first satellite dedicated to delivering digital TV and radio signals to mobile handsets. The new service, which has been developed by SK subsidiary TU Media and Toshiba’s Mobile Broadcasting division at a cost of around USD250 million, will be made commercially available in July, with up to six TV and 30 radio channels making up the initial bouquet. The two companies have said up to 200 mobile operators from around the world have already given their backing to the service, which is expected to cost subscribers around JPY1,000 (USD9) a month.