WAP usage continues to rise

5 Mar 2004

The total number of WAP impressions downloaded by UK users in January 2004 reached 1.2 billion, up 20% on the figure recorded for the previous month. According to the Mobile Data Association (MDA), the total from the big four cellcos O2, Orange, T-Mobile and Vodafone takes the daily average to 38 million, more than double the 17 million page average of January 2003. Ringtones and games downloads continue to drive the growth: the MDA publishes a ‘Top 10 Chart’ of the most popular downloads, with January’s chart as follows:

1. Shut Up – Black-Eyed Peas

2. Hey Ya! – Outkast

3. Mad World – Gary Jules

4. Changes – Kelly and Ozzy Osbourne

5. Milkshake – Kelis

6. Somebody to Love – Boogie Pimps

7. Where is the Love – Black-Eyed Peas (with Justin Timberlake)

8. I’m Still in Love – Sean Paul

9. Felling Fine – Ultrabeat

10. Take Me to the Clouds Above – LMC

United Kingdom, EE, O2 UK, T-Mobile UK, Vodafone UK