T-Mobile announces mobile content deal with Sony

27 Feb 2004

T-Mobile and Sony Music have announced the signing of a mobile music content deal for the distribution of titles from Sony artists, which it claims is the first such global alliance between a wireless operator and a music label. Through the agreement, T-Mobile customers will be able to download next-generation ringtones using original clips from artists such as Beyoncé, Lemar, Michael Jackson and Big Brovaz. Initially, T-Mobile plans to launch the service in the USA, the UK and the Netherlands, with launches in its other European markets to follow in the coming months. The deal marks a major advancement in Sony Music’s mobile initiative and improves the wireless operator’s portfolio of mobile content offerings.