Nokia gives Three a boost

16 Feb 2004

Beleaguered third-generation mobile operator Hutchison 3G UK (H3G) has received a much needed boost in sales following the launch of the network’s first Nokia handset. Carphone Warehouse says that it is selling around 5,000 Nokia 7600’s a week, almost double the sales of H3G’s previous best-seller, the Motorola A835. Take-up of the 3G service, marketed under the Three brand, has been hampered by criticisms of the battery life and desirability of its handset range. According to Carphone’s chief executive Charles Dunstone, the 7600 – the Finnish vendor’s first foray into the 3G market – is ‘lending Three credibility’. Ironically, the Nokia handset does not support video calling and conferencing, thus far marketed as Three’s unique selling point.

United Kingdom, Hutchison 3G UK (Three UK)