Vodafone inks new football sponsorship deal

1 Dec 2003

The UK’s leading cellco Vodafone has signed a new sponsorship deal with Manchester United FC worth EUR51.7 million over four years. The deal will extend the pair’s existing four-year deal which expires in May 2004. A spokesman for the football club said it had also signed a ‘club content’ deal with the operator, under which Vodafone subscribers will have access to a range of services including news, live score flashes and ringtones.

United Kingdom, Vodafone UK