N-Gage stocking filler

23 Oct 2003

Having sold 400,000 of its N-Gage portable game decks in just a fortnight, Nokia has confirmed that it expects to have sold six to none million units by the end of 2004. According to Iikka Raiskinen, the senior vice-president of entertainment and media at Nokia Mobile Phones, sales to customers in Europe and the Asia-Pacific have been ‘very good’, though analysts have been more reserved claiming that the handsets are still overpriced when compared to similar products such as Nintendo’s Gameboy Advance; N-Gage sells for around EUR300 before subsidies compared to Gameboy’s EUR100 price tag. Analysts claim the success or otherwise of N-Gage will be decided by Christmas, with Nokia hoping that the game decks will be a popular gift to put under the tree.