Sony Ericsson seeks bigger slice of Chinese pie

22 Oct 2003

Sony Ericsson has unveiled a new range of handsets specifically aimed at bolstering its current meagre market share in the burgeoning China mobile market. The new models, which mainly feature a clamshell format favoured by Chinese consumers, are designed to boost the company’s market share to 6%. The manufacturer currently commands less than 1% of the handset market in China.