Chinese handset manufacturer sets sights on India

25 Sep 2003

Up and coming Chinese handset supplier Ningbo Bird has launched a range of low-priced mobile terminals onto the rapidly developing Indian market in a bid to steal a march on the industry’s more established manufacturers. Ningbo, which is based in Zhejiang province, is the largest local supplier of handsets in China, where it already has bigger sales than north American manufacturer Motorola, and is planning to translate its success to the Indian market and take on the might of global handset leader Nokia. Last month Ningbo launched four models in India, with an entry level price of INR4,000, and is planning to introduce a further six in 2004. The company, which has also launched handsets on the mobile markets of Malaysia, Thailand and the Philippines over the past year, is expecting to sell around 300,000 GSM-compatible units in India in 2004. It is hoping that operations outside China will constitute around 10% of its total sales by the end of next year.