According to Nokia CEO Jorma Ollila, new growth markets will be the key driver of the mobile industry over coming years. According to Ollila only 20% of the world’s population are covered by a mobile network and some four billion people are without a phone service of any kind. He went on to say that large regions of Russia, India and Latin America were prime examples of markets where pent-up demand for wireless communications is only now being addressed. In Russia in particular, Nokia envisages that the number of mobile users will exceed 60 million by 2008, a 200% increase over the current subscriber base. On a global basis the equipment vendor expects the mobile market to expand to two billion users by 2008, up from the 1.2 billion at present; some 400 million of the total use Nokia handsets.