ACCC takes Telstra to court over misleading ads

20 Aug 2003

The Australian Competition and Consumer Commission (ACCC) has announced that it will sue Telstra for breach of the Trade Practices Act after the telco used $0 symbols in its advertisements for mobile handsets. The ACCC claims that the ads for Telstra’s monthly call plans were misleading, with the cost of the phone being dependent on a longer than normal contract term of 18 to 24 months. ‘The ACCC is concerned about the use of $0 when the product or service is allegedly not genuinely being provided for free,’ the Commission claimed in a statement.