The Australian Competition and Consumer Commission (ACCC) has announced that it will sue Telstra for breach of the Trade Practices Act after the telco used $0 symbols in its advertisements for mobile handsets. The ACCC claims that the ads for Telstra’s monthly call plans were misleading, with the cost of the phone being dependent on a longer than normal contract term of 18 to 24 months. ‘The ACCC is concerned about the use of $0 when the product or service is allegedly not genuinely being provided for free,’ the Commission claimed in a statement.