Bouygues reports double digit revenue growth

13 Aug 2003

Bouygues Telecom, France’s smallest mobile operator, has posted first half sales of EUR1.58 billion, 13.5% higher than in the same period of 2002. During the three months to 30 June 2003, Bouygues signed up 186,700 new customers in metropolitan France, of which 158,6000 were contract subscribers. Of the 5.9 million users of the Bouygues network, 63.9% were contract customers, a result of the company’s decision to focus on serving the higher end of the market. As part of this strategy, the company launched a simplified range of contracts, which include an unlimited airtime offer to the residential market, known as ‘Super Millennium’, and a similar offering to the corporate market, known a Platinum. Bouygues launched an i-mode service in November last year, which by mid-2003 had attracted 235,000 customers. Customers with i-mode enabled handsets are able to access 158 internet sites, as well as send and receive e-mails.

PriMetrica's Datafile of European Telecommunications