3 signs a lastminute deal in a bid to reach subscriber targets

29 Jul 2003

Another week, yet another customer-grabbing deal from the UK’s first 3G operator, Hutchison Whampoa subsidiary H3G (UK). 3 has announced a partnership with fabled late holiday deal website lastminute.com to provide its mobile subscribers with access to ‘holidays and lifestyle products’ on the move. The deal is the latest high profile attempt by the cellco to reach its one million subscriber target by the end of the year: it currently has around a tenth of that number signed up.

United Kingdom