Vodafone’s [VOD.L] Japanese mobile subsidiary J-Phone is to change the name of its mobile internet service, J-SKY, to Vodafone Live! in line with its full adoption of the Vodafone brandname from 1 October 2003. Vodafone Live! launched in the UK in October 2002 and was available in 13 countries at the end of June 2003. J-SKY, which competes head to head with NTT DoCoMo’s ubiquitous i-mode internet service, had 12.5 million subscribers at that date, a rise of 109,000 over the month. At the same date i-mode had 38.65 million Japanese subscribers.