TI ‘winning back’ fixed line customers

2 Jul 2003

Telecom Italia’s CEO Riccardo Ruggiero has announced that his company’s strategy to win back fixed line customers from its rivals is beginning to show results, with the company’s market share of lines in service rising from 71.4% at the end of 2002 to 71.7% in May 2003. Unbundled lines stood at 250,000, up from 210,000 at the end of the first quarter.