Vodafone goes Live! in Switzerland

9 Jun 2003

A partnership between Swisscom Mobile and Vodafone will result in the introduction of the UK operator’s products to the Swiss market from October this year. While Swisscom plans to enhance its strong market presence through the joint venture, the British company is said to be less interested in earnings and more on the positioning of its brand in the national market. Swisscom is set to invest USD3.8 million to USD7.5 million in the venture in the first year and hopes to mirror the success of Vodafone Live! in germany, where 550,000 mobile users have signed up for the service to date.