Canadian cable: VoD hailed as growth driver

17 Apr 2003

Quebecor, Videotron’s Canadian cable operation, has announced that it expects to more than double the number of digital subscribers over the next two years thanks to the launch of a new video-on-demand (VoD) service. The company launched VoD to 17,000 customers in Montreal yesterday; the service will be rolled out across the rest of the province by August. At the end of last year the company claimed 182,000 digital cable customers, a figure it anticipates will rise to 400,000 by end 2004.