Mobilkom Austria consolidates position as market leader

24 Jan 2003

Telekom Austria subsidiary Mobilkom Austria has reported a 5.3% rise in its domestic customer base in 2002, taking the number of subscribers to 3,001,400 and increasing its market share to 44.4% from 42.9% twelve months earlier. Its international operations, VIPNet in Croatia and Slovenia’s Si.mobil, also showed good progress with customer numbers growing by 28.3% to 1.10 million and 29.8% to 350,000 respectively, taking the total customer base for the group to 4.4 million. Mobilkom Austria has also seen success with its multimedia messaging (MMS) service; since launching the offering in mid-2002 the cellco has seen over 464,000 MMS messages sent over its network, while the number of MMS users stood at 50,000 at the end of the year. The operator said that the results show that it remains the undisputed market leader in Austria; it predicts a modest rise in its subscriber base during 2003.