Too little, too late for Sony Ericsson...?

16 Dec 2002

It has not been a good first year for Sony Ericsson. A narrow product portfolio has seen its market share dwindle from 7% to just 4.8% since its inception last October and, with losses of USD381 million, the company claims it needs between 7% and 10% to be profitable. All this could be about to change, however, as its much-anticipated and much-delayed flagship P800 camera phone finally hits the shelves for the first time this week. The colour screen device can take pictures, download music and video, and boasts a powerful memory thanks to Sony’s trumpeted memory stick. But the question is, with just nine shopping days left before Christmas is anyone going to buy it?